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Social Responsibility and Branding

Social Responsibility and Branding: The Rise of Purpose-Driven Marketing

In today’s rapidly evolving business landscape, consumers are increasingly drawn to brands that align with their values and contribute positively to society. Purpose-driven marketing has emerged as a powerful force, enabling companies to forge deeper connections with their target audiences while driving meaningful business outcomes. The Importance of Purpose-Driven Marketing As Simon Sinek famously stated, …

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