Market Research for Non-profits: A Comprehensive Guide to Understanding Donor Behaviour and Optimizing Fundraising Strategies
Introduction Market research is a crucial component for any organization, including non-profits, as it helps in understanding the needs, preferences, and behaviours of their stakeholders, particularly donors. As the renowned philanthropist, Peter Drucker, once said, “The best way to predict the future is to create it.” For non-profits, creating a future that is sustainable and …