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In today’s interconnected world, businesses are increasingly looking to expand their reach beyond traditional borders. This exciting journey, however, requires a deep understanding of the target market – a process known as global market research. As Bill Gates famously said, “The Microsoft mission statement has always been that a computer on every desk and in …
Introduction The integration of Artificial Intelligence (AI) in market research and trend analysis is revolutionizing how businesses understand and respond to market dynamics. With its ability to analyse large volumes of data and generate detailed insights, AI is transforming the landscape of market research, enabling companies to make more informed and timely decisions. Current Trends …
Introduction Market research is a crucial component for any organization, including non-profits, as it helps in understanding the needs, preferences, and behaviours of their stakeholders, particularly donors. As the renowned philanthropist, Peter Drucker, once said, “The best way to predict the future is to create it.” For non-profits, creating a future that is sustainable and …