The Impact of Social Media on FMCG Branding: Strategies to Boost Brand Awareness and Consumer Engagement in 2025
In today’s hyper-connected world, the way consumers interact with brands is fundamentally shifting. For Fast-Moving Consumer Goods (FMCG) companies, building and maintaining brand recognition is no longer confined to traditional media or shop shelves. Instead, social media now holds centre stage, driving conversations, shaping perceptions, and directly influencing purchase behaviour. This blog post explores how …