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FMCGbranding

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FMCG Social Impact
Marketing | Branding Strategy

The Impact of Social Media on FMCG Branding: Strategies to Boost Brand Awareness and Consumer Engagement in 2025

In today’s hyper-connected world, the way consumers interact with brands is fundamentally shifting. For Fast-Moving Consumer Goods (FMCG) companies, building and maintaining brand recognition is no longer confined to traditional media or shop shelves. Instead, social media now holds centre stage, driving conversations, shaping perceptions, and directly influencing purchase behaviour. This blog post explores how …

FMCG Social Impact
Social

The Impact of Social Media on FMCG Branding: Strategies to Boost Engagement and Drive Sales in 2025

Fast-moving consumer goods (FMCG) brands face a distinct challenge in today’s hyper-connected digital landscape: standing out in crowded marketplaces where brand loyalty hangs by a thread and shoppers are inundated with choices. With traditional advertising struggling to capture meaningful attention, social media has become the crucial battleground for FMCG branding. This blog post explores how …

FMCG Social Impact
Consulting

The Impact of Social Media on FMCG Branding: Strategies to Boost Engagement and Drive Sales in 2025

Supermarket shelves brimming with choices, ever-shifting consumer tastes, and the constant race for attention—this is the landscape facing fast-moving consumer goods (FMCG) brands today. In an era where traditional advertising is losing its edge and brand loyalty is hard-won, social media has emerged as a powerful disruptor and opportunity. This blog unpacks how social media …

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