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Influencer Marketing F&B

The Impact of Influencer Marketing on Food and Beverage Brands: Strategies and ROI

In today’s digital age, influencer marketing has become a pivotal strategy for businesses across various sectors, including the Food and Beverage (F&B) industry. As a management consultant with over 20 years of experience, I have witnessed firsthand how influencer marketing can significantly impact brand visibility, customer engagement, and ultimately, sales. Understanding Influencer Marketing Influencer marketing …

Sustainability F&B

The Impact of Sustainability on the Food and Beverage Industry: Trends, Challenges, and Opportunities for 2025

The Impact of Sustainability on the F&B Industry Sustainability has become a defining challenge for the food and beverage industry. With mounting concerns about climate change, finite resources, and shifts in consumer values, businesses are under increasing pressure to rethink how food is produced, processed, packaged, and delivered. This blog post will unpack what sustainability …