The 5 Financial Ratios Every Startup Founder Must Master (It’s Not Just for Accountants)
Running a startup means navigating constant chaos: growth vs. cash flow, opportunity vs. risk. As founders, we often feel overwhelmed by financial jargon, unsure which numbers truly drive value. But here’s the truth: Your financial ratios are the essential signposts of your business health. They are not optional—they are critical for attracting investment, negotiating terms, …