The Impact of Social Media on FMCG Branding: Strategies to Boost Engagement and Drive Sales in 2025
Fast-moving consumer goods (FMCG) brands face a distinct challenge in today’s hyper-connected digital landscape: standing out in crowded marketplaces where brand loyalty hangs by a thread and shoppers are inundated with choices. With traditional advertising struggling to capture meaningful attention, social media has become the crucial battleground for FMCG branding. This blog post explores how …