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FMCG Social Impact

The Impact of Social Media on FMCG Branding: Strategies to Boost Engagement and Drive Sales in 2025

Fast-moving consumer goods (FMCG) brands face a distinct challenge in today’s hyper-connected digital landscape: standing out in crowded marketplaces where brand loyalty hangs by a thread and shoppers are inundated with choices. With traditional advertising struggling to capture meaningful attention, social media has become the crucial battleground for FMCG branding. This blog post explores how …

Unlock the power of customer feedback

Feedback Loops and Customer Feedback: A Recipe for Continuous Improvement

In the ever-evolving world of business, staying ahead of the curve requires constant adaptation and improvement. This isn’t just about reacting to market changes; it’s about proactively seeking out ways to better serve your customers and achieve sustainable success. Here’s where the power of customer feedback loops comes into play. Think of it like this: …

Cross-Border M&A in a Globalized World

Demystifying the Maze: Cross-Border M&A in a Globalized World

The allure of international expansion beckons many businesses, with cross-border mergers and acquisitions (M&A) offering access to new markets, diversified customer bases, and potential economies of scale. However, venturing beyond familiar borders presents unique challenges, particularly in navigating the intricate web of international regulations and cultural intricacies. As a seasoned Management Consultant with over 20 …

Boosting Sales: Effective Retail E-commerce Strategies for 2024

Introduction Retail e-commerce strategies are crucial for businesses looking to thrive in the competitive online market. With the rise of digital shopping, it is essential to have a comprehensive plan that encompasses every aspect of the customer journey. This article will delve into the key elements of a successful retail e-commerce strategy, highlighting the importance …

1 Leading Through Change and Uncertainty

Leading Through Change and Uncertainty: Navigating the Uncharted with Confidence

In the ever-evolving landscape of business, change is the only constant. Whether it’s a shift in market trends, a technological disruption, or an unforeseen global event, leaders are constantly faced with the challenge of navigating uncharted territory. While uncertainty can be daunting, it also presents opportunities for growth and innovation. The key lies in developing …

Social Entrepreneurship

Social Entrepreneurship and Impact Investing: Empowering Change

In today’s rapidly evolving business landscape, the lines between profit and purpose are becoming increasingly blurred. Social entrepreneurship and impact investing are two concepts that are gaining traction, as businesses seek to create a positive social or environmental impact alongside financial returns. The Rise of Social Entrepreneurship Social entrepreneurs are individuals who use business principles …

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