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In an era of perpetual digital transformation, content marketing has emerged as a cornerstone for businesses looking to connect with their audience, build brand authority, and drive revenue. As a seasoned management consultant with over two decades of experience working across diverse industries, I’ve witnessed the evolving landscape of content marketing and its profound impact …
Understanding Brand Equity Brand equity is the intangible asset that represents the value of a brand, encompassing perceptions, attitudes, and loyalty that customers have towards the brand. As Warren Buffett once said, “Price is what you pay. Value is what you get.” In the context of brand equity, this means that the true value of …
Introduction In the ever-evolving landscape of business, understanding the return on investment (ROI) of marketing efforts is crucial for making informed decisions and optimizing strategies. As the renowned businessman, Peter Drucker, once said, “What gets measured gets managed.” This adage holds true for marketing ROI, where precise measurement and analysis are essential for driving business …
In today’s rapidly evolving business landscape, consumers are increasingly drawn to brands that align with their values and contribute positively to society. Purpose-driven marketing has emerged as a powerful force, enabling companies to forge deeper connections with their target audiences while driving meaningful business outcomes. The Importance of Purpose-Driven Marketing As Simon Sinek famously stated, …
In the age of information overload, attention is a precious commodity. Customers are bombarded with messages from every corner of the digital landscape, making it increasingly difficult to stand out from the noise. This is where storytelling in branding emerges as a powerful weapon in your marketing arsenal. “A story is a way to tell …
In today’s hyper-connected world, the way consumers interact with brands is fundamentally shifting. For Fast-Moving Consumer Goods (FMCG) companies, building and maintaining brand recognition is no longer confined to traditional media or shop shelves. Instead, social media now holds centre stage, driving conversations, shaping perceptions, and directly influencing purchase behaviour. This blog post explores how …
In an era of endless digital noise and fleeting attention spans, traditional marketing tactics face a significant challenge: how to break through the clutter and genuinely connect with audiences. Many brands find their messages are quickly forgotten, lost amongst a glut of facts, figures, and competing slogans. But savvy marketers and business owners are discovering …
In today’s rapidly evolving business landscape, the ability to gather, analyze, and interpret data is crucial for making informed decisions and gaining a competitive edge. Artificial Intelligence (AI) and Machine Learning (ML) are transforming the way market analysis is conducted, enabling businesses to unlock valuable insights and optimize their strategies. Enhanced Data Collection and Processing …
Introduction The media production and distribution landscape has undergone a significant transformation with the advent of the digital age. This shift has opened up new avenues for content creators, distributors, and consumers alike. As a management consultant with extensive experience in feasibility studies, business plans, and financial modelling across various industries, including entertainment and media, …
In today’s dynamic business landscape, where digital presence is paramount, leveraging the power of social media has become a game-changer. One strategy that has gained significant traction is Influencer Marketing. As a seasoned management consultant with over two decades of experience, I’ve witnessed the transformative impact it can have on corporate visibility and brand resonance …