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In the fast-paced and dynamic landscape of modern business, gaining a competitive edge is not just an advantage; it’s a necessity. As a seasoned management consultant with over two decades of experience, I have navigated the intricacies of diverse industries, including Realty, SaaS, Telecom, Entertainment, Hospitality, Pharma, Retail, Media, Education, Recycling, and Agro. My extensive …
Introduction Market research is a crucial component for any organization, including non-profits, as it helps in understanding the needs, preferences, and behaviours of their stakeholders, particularly donors. As the renowned philanthropist, Peter Drucker, once said, “The best way to predict the future is to create it.” For non-profits, creating a future that is sustainable and …
Embarking on the entrepreneurial journey is akin to setting sail into uncharted waters. Success lies not just in the idea but in its resonance with the market. Today, let’s delve into a critical aspect that can make or break your startup: Market Validation. As a seasoned management consultant with over two decades of experience working …
Introduction Entering a new market can be a pivotal moment for any business, offering opportunities for growth, expansion, and increased revenue. However, it is also a complex and risky endeavor, fraught with potential pitfalls. Market entry failures can be costly and detrimental to a company’s overall health. In this article, we will delve into the …