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In the ever-evolving landscape of business, understanding your consumers goes beyond demographics. It delves into the intricate layers of their preferences, lifestyles, and values. This is where psychographics come into play, offering a nuanced perspective on consumer behaviour that is invaluable for crafting effective and targeted marketing strategies. Decoding the Consumer Psyche As a seasoned …
In the fast-paced and dynamic landscape of modern business, gaining a competitive edge is not just an advantage; it’s a necessity. As a seasoned management consultant with over two decades of experience, I have navigated the intricacies of diverse industries, including Realty, SaaS, Telecom, Entertainment, Hospitality, Pharma, Retail, Media, Education, Recycling, and Agro. My extensive …
Introduction Market research is a crucial component for any organization, including non-profits, as it helps in understanding the needs, preferences, and behaviours of their stakeholders, particularly donors. As the renowned philanthropist, Peter Drucker, once said, “The best way to predict the future is to create it.” For non-profits, creating a future that is sustainable and …
Embarking on the entrepreneurial journey is akin to setting sail into uncharted waters. Success lies not just in the idea but in its resonance with the market. Today, let’s delve into a critical aspect that can make or break your startup: Market Validation. As a seasoned management consultant with over two decades of experience working …